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We wanted to create marks that were profoundly connected to the cities they represent, to align with the values of the people that live in these cities and to foster a sense of pride in each market. Using that research, the design team then worked on colour, which Bosack calls a critical role in any branding project. Without repeating colours across the eight teams, the group deliberately applied colours inspired by each of the teams geography and name
The Alpha III is available now, in two color combinations -- aquamarine (seen above) and black -- via Allen's website.
The old helmet was highly rated, only dropping big points for being noisy
There are so many variables to consider when pricing up the true cost of a day out on the water
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